"My first odor impression of the material was "sweet." The refreshing fragrance generally associated with cedar was absent."

"Perfume critic and Pitti Fragranze ambassador Chandler Burr meets up with Hiro Nakayama to speak of the world of incenses, one of the most ancient and universal forms of perfumery. We will discover secrets and recipes from over 1000 years ago, in a journey into the tradition of Japanese perfumery."

"Japanese incense, used in traditional ceremonies is making its way into modern day fragrances as consumers become more receptive to niche scents, according to our expert on the ground, Hiro Nakayama. "

"The incense takes about a week to dry, so we’re still waiting to light up our little cone kisses to experience the full sensory experience, but we’re already loving the zen-like scent of spring they’re bringing to our office."