Skip to content

Cart

Your cart is empty

Article: Ten Virtue of incense

Ten Virtue of incense

The "Ten Virtue of Incense" is a poem that expresses the benefits of incense in a straightforward and elegant manner by Huang Tingjian who is poet in the 11th century in China. It is said that it was later popularized by Ikkyu Sojun in Japan.

1. 感格鬼神
Incense burning sharpens the senses and opens the mind to divinity.

2. 清淨心身 
Incense burning cleans the mind.

3. 能除汚穢 
Incense burning divests the mind of worldly impurities.

4. 能覺睡眠 
Incense burning wakes up the mind.

5. 静中成友 
Incense burning brings a sense of peace and tranquility.

6. 塵裏偸閑
Incense burning soothes the mind when it is busy.

7. 多而不厭 
One cannot burn too much incense.

8. 寡而為足 
A little incense is enough.

9. 久蔵不朽
Time has nothing to do with the efficacy of incense.

10. 常用無障 
Habitual use of incense causes no harm. 

Photo courtesy: Baikundo

#incense 

 

Read more

【新商品】SIX IN SENSE DISCOVERY KIT発売のお知らせ

[New Product] Introducing the Six in Sense Discovery Kit

Thank you for being part of Bridge and Blend. No two days are ever the same. Some days, we seek clarity. Some days, we need focus. Some days, we long for stillness. Some days, we simply want to ...

Read more
お盆期間中の配送について

Shipping Schedule During the Obon Holiday

Thank you for your continued support of Bridge and Blend. Please note that shipping will be suspended from August 11 (Tue) through August 16 (Sun) due to the Obon holiday. Orders can still be place...

Read more
Bridge and Blend、ニューヨークで開催される「SHOPPE OBJECT Summer 2026 Edition」に出展

Bridge and Blend to Exhibit at SHOPPE OBJECT Summer 2026 Edition in New York

Bridge and Blend is pleased to announce its participation in SHOPPE OBJECT Summer 2026 Edition, a curated B2B lifestyle trade show taking place in New York City from August 2–4, 2026. SHOPPE OBJEC...

Read more

Read more

香原料「椨粉」
#香原料

Ingredient — Tabuko

It is one of the raw materials for incense, and is read as "TABUKO". It is the bark of a tall evergreen tree of the genus Tabunoki (Camellia sinensis). The bark is dried, peeled off, and ground in...

Read more
六種の薫物(むくさのたきもの)
#香原料

Japan's Oldest Blend - MUKUSA NO TAKIMONO

Scents from the Heian period (794-1185), when The Tale of Genji was written. It is probably the oldest recorded "Japanese fragrance blends" that have been handed down to the present.The term ...

Read more