Concept
The brand Bridge and Blend was born under the philosophy "A Scent World, that creates A Better Society". The founder of the operating company Project Felicia envisions a better world by connecting diverse cultures through scent and creating new value "innovation".
Bridge and Blend's first in-house product is Six in Sense, an incense collection inspired by 1000-year-old Japanese blends. The project aims to revive a 1000-year-old incense preparation, perhaps the oldest recipe recorded in history. It was funded and launched through crowdfunding KICKSTARTER.
It is truly a re-discovery of the SCENT of JAPAN - bridging tradition and modernity by blending 1000 years’ gap -
In 2018 when the founder Hiro returned to Japan after living overseas for 20+ years, a question “what is Japanese scent?” troubled her. A journey in search of the SCENT of JAPAN has begun!
This project idea came when she was re-reading the Tale of Genji, and discovered it is probably the oldest scent formulation in the record. At the time, Hiro couldn’t help but wonder what it smelled like 1000 years ago.
Imagine if you have a time machine… Let's take a “sniff” of Japan 1000 years ago!
Brand Promise
Bridge and Blend" offers a "scent touchpoint" that enriches sensitivity and creativity by connecting diverse cultures, and creating new value "innovation".
Bridge and Blend promises to the realization of "A Scent World, that creates A Better Society.
be 1% better!
Sustainability
We are a proud business member of "1% for the Planet," a global movement inspiring to support environmental solutions through everyday actions.
Hiro Nakayama｜なかやま ひろ
Founder & CEO | お香プロデューサー
創設者のHiro Nakayamaは、会社員としてのキャリアと起業家としての挑戦を両立する二刀流キャリアを軸に、香りを通じた文化的価値創造に取り組むプロフェッショナルです。
ロサンゼルスの広告業界でキャリアをスタートし、その後、ニューヨーク、ロサンゼルス、パリ、東京にて、マーケティングおよび人材領域に携わってきました。さらに化学業界においてマーケティングマネージャーを務め、世界有数の香料会社であるジボダン（Givaudan／シンガポール）でも経験を積みました。20年以上にわたる海外生活を経て、2017年に日本へ拠点を移しています。
2008年より香りの事業に携わり、現在は起業家としての活動と並行して、日立製作所、Googleを経て、外資系IT企業にフルタイムで勤務しています。また、女性のエンパワーメントを目的とした国際的なプログラム「#IAmRemarkable」のファシリテーターとしても活動しています。
ライターとしては、業界誌『Perfumer & Flavorist』、東京商工会議所のニュースレター、『Beyond Magazine』などに寄稿。
カリフォルニア州立大学ロサンゼルス校大学院にてコミュニケーション学修士号（Master of Arts）を取得。趣味は旅行とスキューバダイビングです。
Works
2008: Started supporting niche fragrance brands in marketing, distribution, import/export, and product development
2013: Founded "Project Felicia, LLC" in New York as a platform to explore the true potential of scent.
2014: Started scent experience events
2015: Started Creative Incense Workshops
2017: Worked as a marketing manager at Givaudan (Singapore)
2021: Launched "Bridge and Blend", an incense brand to experience the world of The Tale of Genji
2022: Curated fragrance products for JAPAN HOUSE Los Angeles' concept store WAZA