The Experience
Step into the world of Japanese fragrance through a private, sensory experience. Explore rare natural materials, learn about Japan’s fragrance heritage, and create your own incense inspired by the elegance of the Heian period.

Discover
Japan’s thousand-year fragrance heritage

Learn
Explore precious natural fragrance materials

Smell
Experience agarwood, sandalwood and other traditional ingredients

Blend & Create
Create your own incense by hand

Take Home
Take your creation home as a personal memory of Japan
Japan’s Thousand-Year Fragrance Heritage
From the arrival of incense materials in 595 to the refined fragrance culture of the Heian period and beyond, Japan has developed a unique and sophisticated relationship with scent.

595
Arrival of Agarwood

710–794
Nara

794–1185
Heian

1336–1573
Muromachi

1603–1868
Edo

19th c. – present
Modern

Inspired by The Tale of Genji
Create fragrances inspired by the elegant world of The Tale of Genji, where scent played an essential role in courtly life. Our experience draws on the traditional Mukusa no Takimono (Six Classical Fragrances), reimagined for modern life.

Founder, Bridge and Blend / Project Felicia
YOUR HOST — HIRO NAKAYAMA
With nearly two decades in the world of fragrance, including experience at Givaudan, a global leader in fragrance, and more than 20 years living and working internationally, Hiro brings both Japanese and global perspectives to the experience.
Since 2015, she has hosted fragrance workshops in Singapore, New York, Tokyo, Los Angeles and Paris. Fully bilingual in Japanese and English, she personally guides each guest through the history, materials and contemporary relevance of Japanese fragrance.
EXPERIENCE HIGHLIGHTS
50+
Fragrance workshops
200+
Participants
5 Cities
Singapore · New York · Tokyo · Los Angeles · Paris
Selected Institutions
JAPAN HOUSE Los Angeles
L’Osmothèque
The Institute for Art and Olfaction

Bridge and Blend — Tradition, Reimagined
A Japanese ritual brand reimagining Japan’s thousand-year fragrance heritage for modern life, creating moments to return to your center.
• Founded in 2021
• Rooted in traditional Japanese incense blending
• Natural woods and resins, oil-free
• OMOTENASHI Selection 2023
• International presence
EXPERIENCE DETAILS
BOOKING INFORMATION
For Travel & Hospitality Partners
Private arrangements are available for international guests through luxury travel designers, DMCs, hotels and concierge teams.
Bespoke and off-site experiences can also be discussed.
For Media
We welcome editorial inquiries related to Japanese fragrance heritage, contemporary Japanese ritual, sensory culture, travel, design and wellbeing.
Media Inquiry →
Guest Reviews
EXPERIENCE JAPAN THROUGH SCENT
A private encounter with Japan’s thousand-year fragrance heritage — reimagined for modern life.
